Category Archives: style crush

STYLIST SPOTLIGHT: Alejandra Hernandez

Today necolebitchie posted the latest videos from an up & coming Australian rap artist named Iggy Azalea. First of all, Iggy looks like a SUPERMODEL but she spits these hardcore lyrics. She’s dope but I was INSTANTLY drawn to her style which I thought made the videos a visual STUNNER! “The Last Song” was super glamorous while “My World” had more street swag. Once I saw the Giuseppe wedges I was SOLD! A little google search led me to the brain behind Iggy’s look, Alejandra Hernandez.
The LA based stylist has been pulling her weight in the industry for a minute working with major brands like LEVI’s as well as celebrities. Karmaloop .com recently named her their “Chick of the Month” & interviewed her about her life in the industry.

On growing up in LA:
I was exposed to all sorts of LA subcultures……To this day I think my aesthetic is a product of everything I was influenced by back then.

On breaking into the business:
I always tell kids to look for internships with small local companies. LA has tons of them! Working with a small company is where you are going to really get the best learning experience.

On working with Iggy:
Dressing Iggy is so much fun because she is truly a visual artist so her and I draw inspiration from anything as random as old Elizabeth Taylor photos to photos from 90′s Versace dinners. Also, I always like to a display a presence through the clothing. I idolize women that are nothing less than boss bitches.

Check out the rest of her interview with karmaloop here. & peep Alejandra’s work in Iggy’s videos for “The Last Song” & “My World” below:

Make sure to follow both ladies on twitter: Alejandra @Aleherself & IGGY @IggyAzalea!

I D.efine E.very A.spect of L.IFE”
source 1,2

Ideal IT Chic: Shiona Turini

IDEALISTS Meet Shiona!

 

photo credit

 I discovered her through twitter when someone retweeted a picture of her attending an event for JCrew. As with most of my “Love at first sight encounters”, I fell in love with her outfit . However, when I clicked to follow her I saw that her bio said: Accessories Director for Teen Vogue! Now as you can see Shiona looks no more than 24 to 25 years old. So I said “Who is this young gal with impeccable style that works for Teen Vogue”. I HAD TO KNOW MORE!

 

 

photo credit: 12, 3

 

So after a bit of “research” a.ka. googling I found out that Shiona’s living the life of most young fashionista’s dreams because of hard work & drive. She went to college, took on an internship with a PR agency and built relationships that landed her at one of the biggest fashion houses you can think of, YSL! She continued to work her way up the ranks to ultimately obtain the title of  Accessories Director at Teen Vogue and is now also the Editor and Chief of her online site, stylebermuda.com.

 

photo credit: 1 2

You guys know I LOVE stories like this! I was truly inspired because she made a successful career out of her passion BUT she did the WORK  (keyword in this post) to achieve her goals. Aside from being my new style crush, she’s thee perfect example of what I feel it means to be IDEAL!

 

photo credit

 If you’d like to get a sneak peak into “A day in the life of Shiona“, follow her on twitter @shionat. Her timeline is FABULOUS. Her “shoe of the day” tweets alone will make your knees buckle!

street style photo: Tommy Ton

TOLD YOU! 🙂

 

I D.efine E.very A.spect of my L.ife” 

IDEAL IT CHIC!

“Miroslava Duma: Unlike many of her peers, this Russian fashion editor is never decked out in one designer head to toe and she wears the clothes not the other way around. It’s not often you see a woman in her twenties rocking leather Bottega Voneta shorts
Tommy Ton ( thee best globe-trotting photo blogger!)

“WHO IS MIROSLAVA DUMA?!

-The better question is: why don’t you know HER!?

So, I was browsing through some street style flix by the awesome photographer Tommy Ton & I see this picture of this chic in a pair of leather winter shorts -OMG, I had literally just raved about leather winter shorts in a recent post…and then I read Tommy’s caption underneath about how she’s some fashion editor in her 20’s!!! YOUNG, STYLISH, & a SUCCESSFUL FASHION EDITOR?? I was like who the heck is Miroslava Duma! I had to find out more about her!

After doing much AND I DO MEAN MUCH googling, bing’n, yahoo’n I didn’t find that much (sad face) No interviews no nothing. However, here’s the gist of what I got…….

Ms. Duma is only 25 years old! She comes from a very wealthy family and was a fashion editor for Harper’s Bazaar (Russia) and now is a contributing editor for OK! (Russia) as well as other popular mags. She is, also, married to a Russian man who is very well off as well!

In the midst of doing most of my research on the petite gal, I couldn’t help but fall in love with each and every fit she had on! It was like a major girl crush (no homo) lol!! Her wardrobe just had such range……

One day she’s a glamorous Russian socialite that’s well sophisticated beyond her years… THEN the next she’s in trendy street rags looking like a true New Yorker!

Or some days, she is bohemian chic n’ laid back. But, with every step she takes, with every inner fashionista she channels, she pulls it off! (sidebar: don’t you just love the Chanel tee & jacket)
I, also, like how she mixes what she already has with other garments. You know that can really be hard to do especially if you’re so use to wearing the same outfit, the same way, every single damn time. I am very guilty of this.


For her to be so wealthy, she probably could easily wear things only one time & be sooo done with it. So, I like the fact that she switches up accessories in her own closet to create new looks!



Also, notice how she pairs most of her fits with black pumps, black boots-you catch my drift. Its usually ALWAYS black! So versatile so genius….It just made me want to buy lots of black shoes & work it!

She even inspired me…..ME to accessorize-which is something I DON’T do unless its a pair of pearl studs!

All in all, Ms. Duma’s style tells a lot about her! So, with or without the extra footage I wanted to create her post,her personality still spoke volumes! I felt like I got to know her very well through her evolution of style & flair! Clearly she doesn’t need the money by working with these magazines, but her desire for fashion is evident!

Whether she’s sitting front row at a major show during fashion week or just walking the sidewalks of the city- She’s definitely a chameleon when it comes to style. Overall, She just seems like a kool chic! Fun & very approachable, living her life to the fullest!

Aren’t you glad that IDEAL introduced you to Miroslava?

I knew you’d like her!
I D.efine E.very A.spect of my L.ife”

IDEAL IT CHIC!

“Miroslava Duma: Unlike many of her peers, this Russian fashion editor is never decked out in one designer head to toe and she wears the clothes not the other way around. It’s not often you see a woman in her twenties rocking leather Bottega Voneta shorts
Tommy Ton ( thee best globe-trotting photo blogger!)

“WHO IS MIROSLAVA DUMA?!

-The better question is: why don’t you know HER!?

So, I was browsing through some street style flix by the awesome photographer Tommy Ton & I see this picture of this chic in a pair of leather winter shorts -OMG, I had literally just raved about leather winter shorts in a recent post…and then I read Tommy’s caption underneath about how she’s some fashion editor in her 20’s!!! YOUNG, STYLISH, & a SUCCESSFUL FASHION EDITOR?? I was like who the heck is Miroslava Duma! I had to find out more about her!

After doing much AND I DO MEAN MUCH googling, bing’n, yahoo’n I didn’t find that much (sad face) No interviews no nothing. However, here’s the gist of what I got…….

Ms. Duma is only 25 years old! She comes from a very wealthy family and was a fashion editor for Harper’s Bazaar (Russia) and now is a contributing editor for OK! (Russia) as well as other popular mags. She is, also, married to a Russian man who is very well off as well!

In the midst of doing most of my research on the petite gal, I couldn’t help but fall in love with each and every fit she had on! It was like a major girl crush (no homo) lol!! Her wardrobe just had such range……

One day she’s a glamorous Russian socialite that’s well sophisticated beyond her years… THEN the next she’s in trendy street rags looking like a true New Yorker!

Or some days, she is bohemian chic n’ laid back. But, with every step she takes, with every inner fashionista she channels, she pulls it off! (sidebar: don’t you just love the Chanel tee & jacket)
I, also, like how she mixes what she already has with other garments. You know that can really be hard to do especially if you’re so use to wearing the same outfit, the same way, every single damn time. I am very guilty of this.


For her to be so wealthy, she probably could easily wear things only one time & be sooo done with it. So, I like the fact that she switches up accessories in her own closet to create new looks!



Also, notice how she pairs most of her fits with black pumps, black boots-you catch my drift. Its usually ALWAYS black! So versatile so genius….It just made me want to buy lots of black shoes & work it!

She even inspired me…..ME to accessorize-which is something I DON’T do unless its a pair of pearl studs!

All in all, Ms. Duma’s style tells a lot about her! So, with or without the extra footage I wanted to create her post,her personality still spoke volumes! I felt like I got to know her very well through her evolution of style & flair! Clearly she doesn’t need the money by working with these magazines, but her desire for fashion is evident!

Whether she’s sitting front row at a major show during fashion week or just walking the sidewalks of the city- She’s definitely a chameleon when it comes to style. Overall, She just seems like a kool chic! Fun & very approachable, living her life to the fullest!

Aren’t you glad that IDEAL introduced you to Miroslava?

I knew you’d like her!
I D.efine E.very A.spect of my L.ife”